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You must spread the word
about your business if you want to reach your sales
goals. These resources will help you research your market
and deliver a winning message.
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If you're planning to advertise
and want to compare the media that will run your ads,
keep SRDS's online calculators handy in your list of
bookmarks. Calculate CPMs, ratings, and shares in a
snap!
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The U.S. government produces
an avalanche of useful market data every year; you just
have to know where to look for it. This online gateway
is the best place to start.
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Sure, you can also get free
demographic information from the U.S.
Census Bureau, but if you're only seeking the
topline stats for people in major cities, then using
USAData's archive will save you time.
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There's nothing like a trade
show for identifying prospects and meeting your market
face-to-face. TSNN is a portal for the trade show
industry. It features a searchable database which
the company claims has information on 15,000 trade
shows and conferences and more than 30,000 seminars.
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Created by Michigan State University
professor Hairong Li, this useful site will keep you
abreast of the latest marketing developments. It also
offers tools that will help you with market research
and surveying customers on the Web.
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Getting your Website listed
on a search engine is great, but how can you make
your link stand out among the millions of other pages
that a search engine typically lists? Learn how search
engines rank listings, compare their effectiveness,
and more, with this online guide from Internet.com.
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U.S.
Census Data
Need
demographic and economic information to guide your business
plan? Use the aggregate statistical data compiled by
the U.S. Census Bureau. Search by keyword or location.
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